The magic word is Noni, a wild fruit, the size of a potato, but smelly appreciated for millennia in Polynesia for the extraordinary healing properties of its juice. Elixir of youth, pain, strengthening the immune system: a natural remedy for all field almost unknown to us, but you can bet, not for long. Introduced in the U.S. market three years ago, has grown from a niche product in one of the most successful food business. In the eight years
Tahitian Noni International, a company that works the fruit in French Polynesia, has increased sales in the world to break up 500 million share (dollars) in revenue in 2004 alone. And in the world today there are at least 250 companies that produce products based on noni, ensures spokesman.
From Polynesian sacred plant of the shamans to supplement and natural tonic for sale on the shelves of shops and also online (for example Italy web
Rhodiola or
Ebay). A metamorphosis consumatasi in a short time it all began in 1983 when a doctor brought a copy to two American chemists employed in the food industry in the United States. Since then the miraculous result was brought to the attention of the scientific world, under the name of Morinda citrifolia.
Research has found something amazing: the Nonu contains vitamins, minerals, enzymes, plant sterols and oligoelemeti and the full spectrum of amino acids, making it a perfect source of proteins.
WHY 'WORK - It' s been Ralph Heinicke, Ph.D., biochemist, the first to understand why Noni works. The scientist discovered an alkaloid essential because the body's cells function properly, allowing the proteins to perform their duties: he called xeronine. Xeronine is physiologically produced by the human body, but this ability declines with age: disease, trauma and stress contribute in particular to reduce their production. For this reason, dietary supplementation with extracts of Noni can normalize the protein structures and functions associated with them, thanks to a better absorption of amino acids, vitamins and minerals, and a facilitated passage of substances through cell membranes. Humans can also draw on the food, but many researchers, including Heinicke, argue that it is not enough. And his absence may lead to the onset of illness, fatigue and worsening of health status.
Benefits of Noni were confirmed by a recent test conducted on a sample of 8 thousand people by the team of Neil Solomon, American researcher and signature New York Times and CNN. From today's La Repubblica
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